About Distribit
Hey, I'm Hamza.
I'm a PhD in computer science, Senior Data Scientist by day, and a serial builder by night. I've been on the internet since the late 1990s. Won my very first computer science prize for fast typing back in the days of MS-DOS and Windows 95.
I followed the traditional academic path all the way to a PhD. I don't regret it, but I wish I'd started building sooner.
The pattern I couldn't break
I started my first startup at the end of 2021 and grinded for two years. I believed in the idea and was too stubborn to pivot early. But that's when I realized something that changed everything: like everyone else, I excelled at building and struggled at distribution.
Ever since that first startup, I've had so many ideas. Executed on a few. They all struggled for the same reason. Not because the products were bad. Because I'd build something, genuinely enjoy the process, and then when it was time to market... I'd just give up. Without even really trying. And jump straight to the next idea.
I knew exactly what to do. Post on X, engage in communities, send DMs, write on Reddit. But instead of doing it, I'd convince myself the next product would be different. Spoiler: it never was.
Things I've built
Every single one of these taught me something. And every single one struggled with distribution.
SecondLife
An online platform for patients with complex and rare diseases to seek second opinions from medical experts worldwide.
Market Winner
A tool to help validate products for ecommerce before even running ads.
Verify
A platform that leverages advanced AI to simulate public reaction to online content before it gets published.
Varifai
A tool to verify dietary supplement claims against scientific evidence, enhancing awareness, education, and transparency.
A mobile app to turn waiting on mates into a fun, fair game. Track who waits, earn playful "units owed" and settle the score.
TrollEase
An intelligent quick-scan shopping list mobile app. Scan while you shop and take items off the list as you go.
...and so many more ideas that never saw the light.
Before Distribit, there was pen and paper
Before I built any software, I tried solving the distribution problem with a notebook. Every morning I'd write down my daily targets: X posts, Y replies, Z DMs. Every time I completed one, I'd scratch it off the list.
It felt good in the moment. But it never helped me see patterns, track consistency over time, or understand if I was actually getting better. It was too manual. And when I'd miss a day, there was nothing pulling me back.
The original paper ledger where Distribit was born.
The moment it clicked
Then I started paying attention on X and Reddit. And I saw the same pattern everywhere. Builders shipping amazing products. Trying to distribute. Quitting after a few days. Moving on to the next thing.
The problem was never knowledge. Everyone knows they should post, engage, and do outreach. The problem is consistency. And consistency is a system problem, not a willpower problem.
Habit trackers work. Apple Watch rings work. Duolingo streaks work. Why not build something that applies the same psychology to distribution? Something specific to indie hackers and builders. Something that makes the invisible feedback loop visible.
That's how Distribit was born. Distribution + habit.
I use it every day
While building Distribit, I use it myself to track my own daily distribution targets. I'm solving my own problem first, and hopefully helping others solve theirs too.
If you're a builder who knows what to do but can't make it stick, you're not alone. That's exactly why this exists.